Consumer Pyramids Results from India's Largest survey of Households
Over 158,000 Households Surveyed every Quarter
Demographic characteristics of over 700,000 individuals
11 Aug 2015 6:08 PM, Insights Ritika Gupta

Pradhan Mantri Jan Dhan Yojana accelerates bank account penetration

43.3% people have access to banking services

A powerful feature of the Consumer Pyramids delivery is its ability to see the impact of changes in real life. Here we see the case of Pradhan Mantri Jan Dhan Yojana that aimed to increase the access of banking services to individuals. The Prime Minister announced the scheme in his Independence Day speech on 15 August, 2014, from the iconic Red Fort.

Consumer Pyramids can decipher the impact of the scheme because it always estimated the proportion of bank account holders and so it has a measure of this before the scheme was launched.

We find that the Jan Dhan Yojana has made a significant impact on bank account penetration. In the quarter ended June 2014, 32.5 per cent of individuals had a bank account. In the next quarter - which is the very first quarter since the launch of the scheme, the penetration jumped up to 39.4 per cent. We have never seen such a sharp jump of seven percentage points during one quarter. By December 2014, the ratio had risen further to 43.3 per cent. Even this was a substantially high increase compared to any quarter in the past.

The cumulative increase of about 11 percentage points in bank account penetration translates into an estimated 139 million additional bank accounts. This is close to the estimate provided by the government - that 125 million additional accounts were created between 28th August 2014 and 31st January 2015.

The Jan Dhan Yojana aims at providing basic banking accounts for saving & remittance and RuPay Debit card with inbuilt accident insurance cover of RS.1 lakh.

Efforts have been taken in the past to improve financial inclusion but Jan Dhan Yojana has given an unprecedented thrust in this direction. This is clearly visible in the Consumer Pyramids data.

From 21.8 per cent in March 2011, the percentage of population that had a bank account increased to 32.1 per cent by March 2014. This was because of "Swabhimaan"- a financial security programme that was launched by the earlier UPA Government in February 2011 to ensure banking facilities in habitation with a population in excess of 2,000. But the improvement in bank account penetration in four months following PMJDY has been greater than what was seen in the last three years(2011-2014).

Geography of Financial Inclusion : India